People know the fact that debt accumulated by
spending on frivolous items is bad and research has also found that
people tend to underestimate the extent of their borrowing. In financial
website Bankrate's survey, 58% of respondents claimed to pay off in
full their credit cards every month, which is in contrast to studies
that show the number is closer to 40%. Surprisingly, only 3% of
respondents believed that other people paid off their bills in full.
A study by an American economist on the
competition in the credit card market also found that, despite
assurances to the contrary, three quarters of consumers pay finance
charges on their outstanding credit card balances.
Actually, debt may not just be related
to money problems but emotional issues as well. Some depressed people
may use credit and shopping as a means of overcompensation. They feel
depressed and they don't feel good. They hope that shopping will make
them feel good. Thus, in a simplistic way, they're 'fixing' their
problem, but the fact is, it leads to even more trouble.
It may also be used to make up for
certain traits one may be lacking. For instance, if a person feels that
he isn't very capable, he may try to make up for that through credit
spending. Society enjoys a higher standard of living today and people
are used to getting what they want even though they can't afford it and
this kind of habit leads to disaster.
In a study titled "Consumer Response to
Changes in Credit Supply", two US researches analyzing several hundred
thousand credit card accounts and found that increased liquidity
triggers immediate and large jumps in spending and debt. On average,
debt rises by about $40 in the month in which a credit line is
increased, more than $180 in the two months after an increase and more
than $350 in a year. Each extra $1,000 of liquidity is translated into a
$130 increase in an individual's debt.
The research also found that many
people seem to 'aim' credit card use. Say, if a consumer is originally
using 60% of his $5,000 credit limit and when his limit is increased to
$6,000, he might increases his spending to raise the utilization rate
back to 60%. Thus, it causes more debt and more interest to pay.
Another research program by an American
non-profit financial centre Myvesta's survey reveals that a quarter of
Americans don't even review their credit card statements each month.
It's natural for human beings seeking pleasure and avoiding pain. In a
materialistic and hedonistic world, pleasure is often linked to buying
something. Thus, as long as they don't face the bills, they can carry on
spending and deriving pleasure. For them a credit card is a tool for
spending; whether they have money or not to spend is a separate issue.
When you are consuming, you are not
thinking about the payments and when you are paying, you do not know
what you are paying for!
If you are taking on a long term or
large debt that can't possibly be paid off in the near future, it is
smart to factor in all the things that could happen in that time period.
As we all know, economies can decline which leads to changes in
interest rates and value of assets and threaten jobs. People always just
see what is happening today and they always ignore the future.
Usually, the person is already in debt
but it is still under control until something bad happens. Once the
income is gone, the person can't afford to make monthly payments and the
excess gets rolled over. Then, due to compounding interest, the debt
grows and grows. In conclusion, consumers should be entirely rational
about debt and when it comes to spending.
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